With a deep understanding of textile manufacturing, the founder of Upkeep, based in Torreón, Coahuila, saw an opportunity in the boom in padel in Mexico. He observed that many clubs were using simple advertising banners to cover their court structures. It was then that he conceived a superior solution: manufacturing protectors that would not only provide safety for players but also enhance the aesthetics of the venue. Thus, Upkeep was born, and its value proposition quickly resonated. The brand grew with padel, achieving a presence in 22 states in Mexico. Since then, Upkeep has expanded its vision to offer customized protection solutions for any sports area, from baseball stadiums and gyms to school grounds.